Subaru, an internationally recognized automotive brand, is known for its commitment to reliability, safety, and performance. Renowned for its innovative use of all-wheel-drive technology, Subaru has cultivated a loyal customer base worldwide. However, to maintain its competitive edge in a rapidly evolving market, Subaru sought to enhance the skills and performance of its workforce, particularly in sales and service.
Subaru faced several key challenges impacting its business performance:
Sales teams across Subaru’s 30 dealerships struggled to consistently communicate Subaru’s unique selling points, particularly in competitive markets with evolving customer preferences.
Subaru’s customer satisfaction ratings were inconsistent, affecting loyalty and repeat business.
Service advisors needed to deliver a seamless customer experience and reinforce Subaru’s reputation for reliability.
Managers across the dealership network required training to lead high-performing teams and maintain alignment with Subaru’s strategic goals.
These challenges required a unified yet customized training approach for 160 participants from all 30 dealerships, ensuring consistent skill development across the network.
Improve Performance International designed and implemented a custom Subaru Academy to address these challenges over a 7-year partnership. The training program was structured as a 7-day intensive course delivered over three phases:
Sales Excellence Training: Focused on consultative sales, objection handling, and delivering a premium brand experience.
Utilized the Improve Performance Dashboard to monitor skill progression, track KPIs, and ensure alignment with BMW’s strategic goals.
Conducted workshops and follow-ups every quarter to reinforce learning and sustain improvements.
Leveraged the Improve Performance Dashboard to track progress in key performance areas, ensuring alignment with Subaru’s business objectives.
Introduced the Training Diary to document individual improvements and provide accountability for continued growth.
Regular workshops and follow-ups to reinforce skills and sustain improvements.
Customized coaching for managers to support their
teams and drive consistent performance improvements.
Over the 7-year partnership, the Subaru Academy delivered transformative results:
Sales teams achieved a 20% improvement in closing rates, driving significant revenue growth across the dealership network.
Subaru’s customer satisfaction ratings improved substantially, enhancing loyalty and repeat business.
Service advisors consistently delivered superior customer experiences, reducing complaint rates by 30% and increasing retention.
Leadership assessments showed a 40% improvement in key metrics such as team engagement, strategic planning, and performance management.
The Subaru Academy fostered a culture of continuous improvement, embedding best practices across all 30 dealerships.
The Subaru Academy became a cornerstone of Subaru’s workforce development strategy, equipping employees across the dealership network with the skills and confidence to deliver on the company’s promise of reliability and performance.
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BMW
During my time as Aftersales Director at BMW Norway, I worked closely with Ronny. He’s a professional trainer, adept at adapting to individual needs, connecting with all levels, and inspiring with exceptional motivation.
Completed two top leadership development programs with different leaders. Excellent 3-year process included 21 days focusing on leadership roles, self-leadership, vision, goals, strategies, values, and strategic/operational leadership.
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